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Posts Tagged ‘Commerce’

Andrew Marr writing on the BBC web site made some very good points concerning “new media” and whilst I would agree that “News Content” should be paid for, the real problem is that the current Media Barons haven’t sorted out the answer to the basic question which is, HOW ?

http://www.bbc.co.uk/news/magazine-10745720

To my mind the reason for this is that no one is sufficiently daring enough to really “think outside of the box”. The focus seems not to have switched off from the past business model of a cover price + advertising revenue for the physical delivery of a paper product. The fixation on pay walls for access assumes that all you do is get the customer to switch from paying for a paper copy to paying for computer/mobile access and that is wrong.

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